{"id":1891,"date":"2025-03-05T02:45:31","date_gmt":"2025-03-05T02:45:31","guid":{"rendered":"https:\/\/vektor-inc.co.jp\/wca2025\/?page_id=1891"},"modified":"2025-03-06T03:55:47","modified_gmt":"2025-03-06T03:55:47","slug":"sponsor-prepare","status":"publish","type":"page","link":"https:\/\/vektor-inc.co.jp\/wca2025\/en\/sponsor\/sponsor-prepare\/","title":{"rendered":"Preparing the Sponsor Booth"},"content":{"rendered":"\n
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Goal 1<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Increasing Brand Awareness for Vektor, Inc.<\/h2>\n\n\n\n

The main goal of this sponsorship and sponsor booth exhibition was to increase brand awareness overseas<\/strong>.<\/p>\n\n\n\n

Of course, we wanted people to learn about the products and services Vektor offers. But beyond that, we aimed to make our logo<\/strong> and staff<\/strong> more recognizable so that when we launch new products or services in the future, people would be more likely to try them early, share them, and ultimately help drive sales from international markets.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Goal 2<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Promoting VK AB Testing<\/strong> Internationally<\/h2>\n\n\n\n

Handing out swag isn\u2019t the main purpose of having a sponsor booth. The real objective is to promote our products and drive sales<\/strong>.<\/p>\n\n\n\n

Vektor offers powerful and feature-rich products like VK Blocks Pro<\/strong>, but because they are so complex, creating detailed English documentation and providing international support would be extremely demanding. That\u2019s why we haven\u2019t actively sold our flagship multifunctional products<\/strong> overseas.<\/p>\n\n\n\n

Currently, our only premium products available internationally<\/strong> are VK Filter Search Pro<\/strong> and VK AB Testing<\/strong>.<\/p>\n\n\n\n

We already promoted VK Filter Search Pro<\/strong> at WordCamp Asia 2023<\/strong> and WordCamp Malaysia 2023<\/strong>, where we received positive feedback\u2014but unfortunately, that didn\u2019t translate into increased sales.<\/p>\n\n\n\n

So this time, our focus was on VK AB Testing<\/strong>, which we released in 2024. We offered it at an ultra-special price<\/strong> to encourage as many people as possible to try a paid Vektor product. This was a strategic move to establish a foothold in the international market.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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My Personal Thoughts on Brand Awareness Through Swag<\/h2>\n\n\n\n
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Swag Strategy Ideas<\/p>\n\n\n\n

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Swag That People Actually Want to Use or Wear<\/h3>\n\n\n\n
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If you casually decide, “Let\u2019s make some novelty items like pens, notebooks, or sticky notes,”<\/strong> chances are they\u2019ll have almost no impact.<\/p>\n\n\n\n

Consumable items eventually run out and disappear<\/strong>, and if something has an obvious corporate or service logo printed on it, it just feels like a freebie<\/strong>, not something people want to keep or cherish.<\/p>\n\n\n\n

Plus, nobody wants to use something that makes people think, “Oh, that\u2019s just a freebie from some event\u2026 kinda cheap-looking\u2026 kinda old-man vibes.”<\/p>\n\n\n\n

So instead, they\u2019ll just use it at home, out of sight.
Or worse, they might think, “This would actually be nice\u2026 if it didn\u2019t have this logo on it.”<\/strong> (\ud83d\ude2d)<\/p>\n\n\n\n

That\u2019s why when we redesigned the Vektor logo in 2020<\/strong>, we focused on making it look stylish and premium\u2014something people would actually WANT to wear or use.<\/strong> We treated it like a designer brand<\/strong>, spending months refining it so that when printed on apparel or novelty items, it would feel cool, modern, and desirable.<\/p>\n\n\n\n

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Kafleg from the Theme Review Team was using the shoulder bottle holder we gave out last year.
It makes me really happy to see people using our swag for a long time like this.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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About This Time\u2019s Novelty: The Shoulder Bottle Holder<\/strong><\/h2>\n\n\n\n
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About Bottle Holder<\/p>\n\n\n\n

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For this event, we decided to reorder and bring the shoulder bottle holder<\/strong>, which was an overwhelming hit at WordCamp Kansai 2024<\/strong>.<\/p>\n\n\n\n

I already explained the selection criteria in my recap of WordCamp Kansai 2024, but here\u2019s a summary of the reasons we chose it:<\/p>\n\n\n\n

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  1. Compact and lightweight<\/strong> for easy transport overseas.<\/li>\n\n\n\n
  2. Highly practical, making people want to use it regularly and keep it for a long time out of fondness.<\/li>\n\n\n\n
  3. Stylish enough to make recipients want to post photos of it on social media or blogs.<\/li>\n\n\n\n
  4. Designed for brand awareness, with a logo printed at a visible size for easy recognition in shared photos on social media.<\/li>\n\n\n\n
  5. Low-cost, with a unit price of $2 or less.<\/li>\n<\/ol>\n\n\n\n

    This bottle holder is extremely handy for carrying water bottles<\/strong> or portable phone batteries<\/strong>, and at WordCamp Kansai 2024<\/strong>, it worked exactly as intended. Many attendees immediately started using it at the venue, and it appeared in numerous event photos. <\/p>\n\n\n\n

    Even after the event, we received tons of happy messages<\/strong> from people saying, “I use it all the time!”<\/strong><\/p>\n\n\n\n

    We considered other options, but nothing else matched this item in terms of user satisfaction, cost-efficiency, and portability<\/strong>. So, we decided to reorder the exact same item<\/strong>.<\/p>\n\n\n\n

    However, since this was our first time shipping internationally<\/strong>, we had to limit the quantity due to logistics and budget constraints<\/strong>. We ended up bringing 290 pieces<\/strong> to the event.<\/p>\n\n\n\n

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    WordCamp Kansai 2024 \u3067\u5927\u597d\u8a55\u3060\u3063\u305f \u30b7\u30e7\u30eb\u30c0\u30fc\u30dc\u30c8\u30eb\u30db\u30eb\u30c0\u30fc<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Made Selfies & SNS Posts the Requirement for Swag Distribution<\/h2>\n\n\n\n
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    Selfie Share<\/p>\n\n\n\n

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    When mgn <\/strong>(ThemesPark<\/a>) <\/strong>had a sponsor booth at WordCamp Asia 2023<\/strong>, they prepared about 200 pieces<\/strong> of their main novelty item. However, by midday on the first day<\/strong>, they had already run out.<\/p>\n\n\n\n

    Knowing this, we realized that if we simply handed out our 290 pieces<\/strong> as usual, they would definitely be gone by the first day<\/strong>.<\/p>\n\n\n\n

    So, we set the following conditions for receiving our swag:<\/p>\n\n\n\n