Of course, during the Opening Remarks on the first day and Matt’s session + Closing Remarks, the booth was empty—because, well, everyone was at those sessions.

But aside from that, we had a steady stream of visitors almost the entire time!

• The selfie campaign created a fun, welcoming atmosphere where people could have a great conversation, take a memorable photo, and leave with a smile.
• VK AB Testing genuinely caught people’s interest, leading to engaging discussions about the product.
• Stickers and snacks made it easier for passersby to casually stop by the booth.

Everything worked together perfectly, making the booth a huge success!

The event had nearly 1,400 attendees, and here’s how our swag distribution went:

• Stickers (3 types, ~200 each) : All distributed
• Flyers (100 copies) : All distributed
• Snacks : All distributed
• Shoulder Bottle Holders (290 pieces) : About 20 left

By 2:00 PM on the first day, we had already handed out 190 bottle holders—half of our total stock—so we paused distribution for the time being.

However, Ando-san, who was participating as a photography volunteer, gave me some great advice:

“The same people will be coming back tomorrow, so you won’t be able to give out as many. If you don’t distribute them while people are here, you’ll end up with leftovers.”

So, we resumed distribution, and by the end of the event, we had about 20 pieces left.

That said, this was actually intentional—I wanted to keep a small number in reserve, so towards the end, I deliberately stopped actively offering them.

Given that, I’d say the response was a perfect 100/100! 🎯

At past WordCamp events in Japan, the number of flyers distributed was typically about 10% of the total attendees.

Based on that, I estimated around 1,000 attendees for WordCamp Asia and only brought 100 flyers. However, attendance was higher than expected, and the flyer content was more appealing than what we had distributed in Japan. I should have brought more.

Once we ran out, I had interested attendees take a photo of the last remaining flyer instead.

Also, as with previous events, we included a tourism guide on the back—this time featuring Japanese castles that I thought would appeal to a general audience. I spent a lot of time carefully crafting the descriptions.

And honestly… AI just doesn’t get it. Those generic AI-generated travel blurbs? No soul.

That said, most attendees were focused on AB Testing, and only a few were actually interested in the castles. (Which makes sense—it’s an IT event, after all…)

So… maybe this is the last time I’ll include a tourism section on our flyers.

…Oh, and by the way, I had already written this exact same reflection in my 2023 recap post.

Yep… I should probably read past reports before preparing next time. (＝ｗ＝；

I can’t thank Chiaki from the Vektor team and Daiya, who always volunteers to help at our booth, enough.

My English skills are pretty limited, so whenever conversations go off-script, I struggle with communication. But having both of them around to help was incredibly reassuring.

And then, completely unexpectedly, Mimi, our Vektor honorary lifetime staff member, stepped in and helped so much on-site. It meant the world to me. I’m so grateful—thank you for always looking out for us!

On the second day, there was a group photo session for Japanese attendees. I hesitated to leave the booth since I had to take care of visitors, but Mimi literally dragged me there (thank you 😆).

And while I was gone, Candy from Taiwan, who just happened to stop by the booth, ended up manning the booth in my absence.

Thank you so much! (´；ω；｀)

And of course, Julian, the organizer in charge of sponsors—I know things were extra complicated this time for certain reasons, but I truly appreciate everything you did!